Hi there, it’s Matthew Larsen from Ultra Growth Marketing. Today, we are going to talk about how to create a good ambassador program. These can be a good way to get new customers. Essentially, your current customers will sign up for your program, get an ambassador link, and then refer their friends to you (with their link or code) in exchange for some type of reward. This usually sounds better in theory than it actually plays out in practice. Lots of people will sign up for your ambassador program, but only an extreme minority will refer a significant amount of people. Nevertheless, it is a worthy addition to your store and should be included by brands of all sizes.
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How to Create a Good Ambassador Program
There are many many ways that you can do an ambassador program. The version that I recommend the most is “give X, get X.” In this type of ambassador program, your ambassadors will send a link (Give X) to someone they know, and if that person signs up, both parties will receive a certain amount of store credit (Get X).
For example, if you were selling supplements, you could have a “Give 10, Get 10” ambassador program. This means your ambassadors can refer people, and that person can get $10 off of their order. If that person orders, the ambassador will also get $10 of store credit as a reward. This type of ambassador program works really well for products that are consumable, and that you have to buy again and again. Supplements, food, journals, clothing (to some degree), vitamins, subscription boxes, and so on.
It is also the easiest way to do an ambassador program. You don’t have to pay out any cash or keep track of anything too crazy. It is all automated, and that is how a good ambassador program should be.
Some Important Points
There are some certain points that you need to keep in mind when creating and running an ambassador program:
1. You need to constantly stay in touch and motivate your ambassadors in the same way you do your leads and customers with your email list. They get bored. They get distracted. They move on. The more you stay in touch with them, the more loyal and consistent they will be as ambassadors. You have to remember that your brand is not the most important thing in their life. They have a lot going on, and you need to remain “top of mind” by consistently emailing and keeping in touch with them.
2. You need to have a portal where ambassadors can log in and download logos, graphics, and promotion material to use to promote your store. You need to set them up for success. If you don’t, it will be hard for them to promote it to their followers and contacts on a large scale.
3. The best thing you can do to motivate your ambassadors and get the most out of your program is to have contests where the most successful ambassadors win prizes. This is a good way to make it into a competition and if they can win something valuable, they will be more active and promote your brand more than they normally would.
An ambassador program is a good addition to any eCommerce store, but it isn’t something that you should rely on to get a ton of new customers. Your ambassador program should be thought more of as a bonus than a major way to acquire customers, but a few new customers per day can really add up over time, and provide you with a new source of customers for zero upfront cost.
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