Facebook Ads

Facebook ads are one of the best ways for companies to reach their target market, especially if they are selling to consumers (as opposed to other businesses). It is not hard to understand why. There are billions of Facebook users worldwide, and Facebook tracks their behavior and categorizes them based on things such as age, gender, location, interests and more.

It has never been easier for advertisers to reach their target market than it has with Facebook ads. If you are reading this, you probably already know about Facebook ads and have probably tried them once or twice in the past. The trick with Facebook ads, just like any form of advertising, is getting the “right” ad. Wow. How enlightening, right? It is pretty obvious, but 90%+ of businesses just fire up a Facebook ad in 5 minutes, try it out, and then decide that “it doesn’t work.”

The truth is that it takes testing. Even the “best” advertisers in the world rarely strike gold on their first, second, third or even tenth attempt. They are the best because of their rigorous and systematic testing. That is the only thing that separates that best advertisers from the Average Joe.

What is the Purpose of Advertising?

There seems to be a lot of confusion on what the purpose of advertising is. It is not to be “cool” or “creative” or “to make a statement.” The purpose of advertising is to promote an offer that is interesting enough to get the people who see your advertisement to go to your website, or walk into your store (in the event that your business is location-based).

Lots of people try to “sell” in their advertisements, which is almost always the wrong approach. In your advertisement, you are only looking to get them to complete a specific action such as visit your website, fill out a form, schedule a phone call/appointment, come into your  store and so on.

Then, you work with your website to “sell” the customer. If you are selling cheap(er) products, then your website will likely do all of the selling. If you are selling a more expensive product or service, you will likely have to carry the load via phone calls, customer support, etc.

Good Guidelines & Information For Creating Facebook Ads:

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