Hi there, it’s Matthew Larsen from Ultra Growth Marketing. Today, we are going to talk about one of the most important topics in eCommerce; how to ensure your emails don’t go to spam.
If your emails are going to spam, that is not a good thing, for obvious reasons, but it is a lot more preventable than you might think. I have made a list for you to go through one by one and complete. If you do, you will put yourself in the best position possible to ensure your emails hit the recipients Inbox instead of their spam or junk folder.
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How to Ensure Your Emails Don’t Go to Spam
Before going forward, I want to let you know that this will include a lot of technical terms and stuff. If you don’t know how to do any of these things, I would recommend you contact Google Support or Godaddy Support or whoever you use for your email and ask them to help you. That is what I did the first time I set all of these things up back in the day, and it was very easy with someone guiding me through it.
Here is a list of everything you need to do. A lot of these things are one-time fixes, meaning once you set them up, you will be good to go forever:
1. Make sure you have a branded email address. As an example, I do not use firstname.lastname@example.org as my sender email address. I use email@example.com. This is very important for your email deliverability. A custom email costs a few dollars per month.
2. Make sure you set up DKIM, DMARC, and SPF on your DNS. I am not going to explain the ins and outs of these things in this email. They are all technical terms, and if you don’t have any clue whatsoever as to what these mean, that is perfectly okay. Ask Google, or Godaddy support to help you (or whoever hosts your email). You will be able to set it up within an hour or less and it can double your deliverability.
3. Use a dedicated sending domain.If you use an email marketing tool such as Klaviyo, they will set up a dedicated email sending domain for you. This takes care of things like DKIM and SPF for you, but I would still recommend you add them to your own DNS.
4. When creating email flows, use a tool like Mail Genius to check your spam score. You can use a tool like Mail Genius (Just Google It) to check your spam score. This will give you a score out of 100 (with the higher the score, the better), and then a list of recommendations on how you can improve your sending score. Make those changes, and try to get your score over 93/100. There are many different tools like this. Just type in “email spam checker” into Google and a list of options should pop up for you.
5. Stop sending emails to people who do not open them. When I am setting up email campaigns, I like to add a filter that will make emails not send to anyone who has received at least seven emails but hasn’t opened any. If they haven’t opened an email at this point, it is unlikely that they are going to do so, so I choose to stop sending it. The higher your open rate, the greater “domain ranking” you will have. A lot of people don’t know that a large part of your email deliverability has to do with your domain. I have built up ultragrowthmarketing.com to have a very high domain ranking, and as a result, I have nearly a 100% deliverability rate. Don’t send emails to people who have proven they aren’t going to open them.
These are five tips on how to ensure that your emails don’t go to spam. Take them very seriously as it is usually a one-time fix, and email marketing is the number one revenue driver for your store. Ask for help if you don’t know how to do these things, and then get them done. The faster you do so, the better off you will be.
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Thanks, and if you need anything, email me at firstname.lastname@example.org.